Delivering Loyalty Via Customer Experience Management at DHL Freight
نویسندگان
چکیده
منابع مشابه
Customer Loyalty
The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...
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Many academicians have accepted the significance of loyalty in service industries (Bloemer et al., 1999; Caruana, 2002; Asuncion et al., 2004) and its potential impact on the development of sustainable competitive edge (Keaveney, 1995; Gremler and Brown, 1996) for the service firms. This may be attributed to the unique nature of services, increased dependency on technology and greater customer ...
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ژورنال
عنوان ژورنال: Global Business and Organizational Excellence
سال: 2014
ISSN: 1932-2054
DOI: 10.1002/joe.21569